College Track

Sketch Work for the initial Design

This crew neck design created through various sketches for the non-profit group College Track. The goal was to create a minimal and clean design which reflects the organizations branding.

These are sketches of ideas I was provided with as a launchpad. Rudimentary ideas establishing a form and direction for the piece.

Finalized design

After looking at the initial direction I went off to incorporating brand aspects to the idea. Here I messed with weights and typefaces to illustrate a legible and minimal styled designs.

Illustrator design attempts