FLÜF Ice Cream

The FLÜF ice cream design originated in 3 different flavor branches which were sketched. The playful Pints were designed to appeal to a wide audience white being a more binge type of desert. The name originated from the silky smooth texture of soft serve ice cream.

initial sketches of the FLÜF ice cream concept. The flavors were more indulgent and were brought back a smidge to create a series instead of a variety of flavor branches.

The creating logo sketches started more organically with sketches on a drawing pad. The idea behind this is to freely manipulate and incorporate a more genuine feel to the logo design, incorporating the idea of stepping back to being able to move forward.

Final Renders

Final render of the FLÜF ice cream design in 3 different flavors with the main theme of chocolate covered sweets.